Study: E-Cigarette Advertising Does Not Increase Appeal Of Tobacco To Children

[VictorC]

"E-cigarette advertising appears to have no impact on increasing the appeal of regular cigarettes to children, according to a new study from the University of Cambridge"

Study: E-Cigarette Advertising Does Not Increase Appeal Of Tobacco To Children

 

[zoiDman]

I believe this is the Study which was referenced in the Article.

Impact of advertisements promoting candy-like flavoured e-cigarettes on appeal of tobacco smoking among children: an experimental study -- Vasiljevic et al. -- Tobacco Control

 

[nicnik]

I believe this is the Study which was referenced in the Article.

Impact of advertisements promoting candy-like flavoured e-cigarettes on appeal of tobacco smoking among children: an experimental study -- Vasiljevic et al. -- Tobacco Control

But they'll find any excuse they can to cling to their descredited gateway theory.

Our data provide no support for the renormalisation hypothesis, since exposure to e-cigarette adverts did not increase the appeal of tobacco smoking in this sample of children. However, our data suggest that certain types of e-cigarette advertising (eg, for candy-like flavoured e-cigarettes) may provide a gateway into tobacco smoking by increasing the appeal of e-cigarette adverts, and increasing interest in buying and trying e-cigarettes.

 

[zoiDman]

But they'll find any excuse they can to cling to their descredited gateway theory.

I'm just Not sure how much can be Gleaned from an exploratory study such as this One Way or Another?

Should we make the Assumption that the Sample is reflective of the Entire General Population?

And if so. What can Definitively be said about the Testing Methods Accuracy in regard to what the age group being questioned really thinks?

 

[nicnik]

I'm just Not sure how much can be Gleaned from an exploratory study such as this One Way or Another?

Should we make the Assumption that the Sample is reflective of the Entire General Population?

And if so. What can Definitively be said about the Testing Methods Accuracy in regard to what the age group being questioned really thinks?

I only skimmed through it, but it looks too trashy to spend much energy on answers to your questions. However, it might be worth contemplating what they intended with doing this study and releasing the results. I haven't a clue.

 

[zoiDman]

I only skimmed through it, but it looks too trashy to spend much energy on answers to your questions. However, it might be worth contemplating what they intended with doing this study and releasing the results. I haven't a clue.

The 1st thing I like to do when someone shows me a Study is to see who the Funder(s) were. In the case of this study, it was...

The study was funded by the Department of Health Policy Research Programme (Policy Research Unit in Behaviour and Health (PR-UN-0409-10109)).

So it sounds like the Study was done to provide Assistance in effecting Policies.

Policy Research Programme

 

[Lessifer]

I'm just Not sure how much can be Gleaned from an exploratory study such as this One Way or Another?

Should we make the Assumption that the Sample is reflective of the Entire General Population?

And if so. What can Definitively be said about the Testing Methods Accuracy in regard to what the age group being questioned really thinks?

Unfortunately, these types of studies can't really tell us much, although that doesn't stop them from being used. The only way to accurately determine motivations would be to ask directly, but then you run into the issues inherent in survey studies.

Logically, the idea that advertisements for one product would lead to a rise in the interest of a mostly unrelated product, is pretty absurd, but positing absurd arguments that are impossible to disprove is SOP.

 

[zoiDman]

Unfortunately, these types of studies can't really tell us much, although that doesn't stop them from being used. The only way to accurately determine motivations would be to ask directly, but then you run into the issues inherent in survey studies.

Logically, the idea that advertisements for one product would lead to a rise in the interest of a mostly unrelated product, is pretty absurd, but positing absurd arguments that are impossible to disprove is SOP.

There is Also the Issue of the ability to collect Meaningful Data from Adolescents and Minors. Because Unfortunately, adolescents and minors will many times answer questions the way the feel a question "should be" answered. And the Method and Phrasing of Questions can lead to Diverse Results.

I don't think there is Anything Absurd about One Product leading to a rise in interest in Another Product. Especially when something like e-Cigarettes are Designed to Mimic actual Smoking.

I just would have a Hard Time putting Numerical Numbers on Results to say what the Amount of Interest (or Disinterest) is for a given group of people.

 

[Lessifer]

There is Also the Issue of the ability to collect Meaningful Data from Adolescents and Minors. Because Unfortunately, adolescents and minors will many times answer questions the way the feel a question "should be" answered. And the Method and Phrasing of Questions can lead to Diverse Results.

I don't think there is Anything Absurd about One Product leading to a rise in interest in Another Product. Especially when something like e-Cigarettes are Designed to Mimic actual Smoking.

I just would have a Hard Time putting Numerical Numbers on Results to say what the Amount of Interest (or Disinterest) is for a given group of people.

I filed that under "issues inherent in survey studies." As for on product promoting interest in another, it's not impossible, though it would be near impossible to measure accurately. Much would depend on the viewer and how much they relate the two products. It seems absurd to me, because I do not relate the two, my vapor products do not look, smell, or taste like cigarettes.

 

[zoiDman]

... It seems absurd to me, because I do not relate the two, my vapor products do not look, smell, or taste like cigarettes.

Perhaps not to a Veteran Vaper like you or I they Don't.

But I don't know what the Perception of a Non-Vaper is? Let alone, an Adolescent who sees Ads or Someone using a Cigalike?

But I Do Know that I have been Mistaken for Smoking Many Times. By Adults. But Especially by Children. So there Must Be some kind of Perceptional Link.

 

[Lessifer]

I imagine you would find similar results comparing the effect of soda advertisements on interest in buying beer.

And then you could say that the data suggests a gateway effect from soda to beer, because certain soda advertisements resulted in an increased interest in soda. You don't even have to prove the link from soda to beer.

I'm really in the wrong industry, I could make a killing in public health.

 

[zoiDman]

I imagine you would find similar results comparing the effect of soda advertisements on interest in buying beer.

And then you could say that the data suggests a gateway effect from soda to beer, because certain soda advertisements resulted in an increased interest in soda. You don't even have to prove the link from soda to beer.

...

I Dunno? You might be Able to? Be it Real or Imaginary.

Like I used to tell Undergrads, "Nothing is Impossible when applying Statistical Results to Real World Events."

But how would that be Relevant to a relationship between e-Cigarette/Cigarettes?

 

[Lessifer]

I Dunno? You might be Able to? Be it Real or Imaginary.

Like I used to tell Undergrads, "Nothing is Impossible when applying Statistical Results to Real World Events."

But how would that be Relevant to a relationship between e-Cigarette/Cigarettes?

I believe the relationships are similar. You have two products that on the surface look alike, similar delivery methods, and yet one has components that have been found to cause harm to a significant degree and the other is relatively harmless though it may have minor health concerns of its own.

The point being that advertisements for one wouldn't necessarily effect interest in the other, because kids really aren't dumb.

 

[skoony]

It's interesting to note that it seems the power of advertising seems to have
lost its touch in the younger market when it comes to another product traditionally
trying to snag the youth market.
The many reasons millennials are shunning cars
Why Young Americans Are Driving So Much Less Than Their Parents
Apparently the young and gullible can make quite rational decisions despite all the nasty
little tricks advertisers use to entrap a supposedly vulnerable segment of the population.

Regards
Mike

 

[nicnik]

And then you could say that the data suggests a gateway effect from soda to beer, because certain soda advertisements resulted in an increased interest in soda. You don't even have to prove the link from soda to beer.

You're right.

I could make a killing in public health.

Making a killing by killing people ain't exactly honest work. I don't think you're cut out for that.

 

[zoiDman]

...

The point being that advertisements for one wouldn't necessarily effect interest in the other, because kids really aren't dumb.

I just Don't Know how much this Is (or Isn't True)?

Maybe someone should do a Study on it?

 

[rico942]

I wonder if root beer was a gateway to my 25 year love affair with Annheuser-Busch ?

Nah ...

 

[nicnik]

Maybe someone should do a Study on it?

Only kids should be allowed to study the intelligence of kids. Adults would "pre-load" it to get the results they want, that support exercising further control over their lives.

 

[Lessifer]

This is going to be another one of those things that will never have any proof, but ideology will dictate that the cautious approach will be to assume that it's true, and that e-cigs are evil.

 

[somdcomputerguy]

Adults would "pre-load" it to get the results they want, that support exercising further control over their lives.

Well somebody has to think about the kids..