The FDA commissioned a study of the effects of the various proposed graphic warning images. To view the text of the study, click the PDF icon next to the word "Views".
Regulations.gov
Regulations.gov
To assess the impact on cessation, we used a measure of intentions to quit: “How likely do
you think it is that you will try to quit in the next month?” We do not find strong evidence
that the warning labels tested in this experiment had much of an impact on this measure of
cessation.
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