I buy both online and locally form a B&M. Yes my B&M's are higher than online but that can be said for almost any industry. I like to support the local small business, especially a vaping business. But also getting something right there on the spot is nice at times. When there is an issue it's nice to be able to talk to someone. To me price isn't always the main thing(although I wont allow myself to get ripped off either). B&M(the goods ones at least) will provide a certain level of service/support that you can't get online which is really good for new vapers. One thing I've noticed in this industry is that a overwhelming large portion of the online vendors you can't call, any communication is via email only. That alone is enough to make me buy from a B&M in case I have any issues. There are also a large portion of online companies just out to make a quick buck and not care about their customers, which can be said for B&M's too, but with the online shop it can be hard to find any info on them, so you have no idea if they're selling out of their house or what. When I see dirt, dirt cheap prices online I typically stay away from them unless it's one of the bigger operations, just my experience, dirt cheap + small/unknown company = to many problems to deal with. So I tend to split my funds equally between both online and B&M.