So, I was talking to my father-in-law the other day about my switch to e-cigs. He shared a story with me that I think could be a great new campaign slogan to get across to people what we are actually accomplishing with e-cigs and harm reduction in general.
He is in poor health, and has recently been forced to stop drinking coffee. Upon hearing this from his doctor, he was horrified. He was one of those individuals that had lived on his morning cup of coffee for nearly 40 years. Coffee was an ingrained part of his routine; wake up in the morning, shower, get dressed, drink a cup of coffee.
When he told his doctor that there was no way he thought he could break the coffee habit, his doctor simply looked at him, shrugged, and said "So switch to decaf - it's not the habit that's harming you, it's the caffeine."
As my father-in-law related this story to me, the parallel to what we are trying to do with e-cigs, swedish snus, dissolvables, etc hit me. We all have an ingrained behavioral habit in smoking, and it is/was killing us. We have simply 'switched to decaf' -- not kicking the habit, just making it safer.
I can hear a legion of e-ciggers at an FDA meeting shouting out "let us switch to decaf!"
Thoughts? Comments?
He is in poor health, and has recently been forced to stop drinking coffee. Upon hearing this from his doctor, he was horrified. He was one of those individuals that had lived on his morning cup of coffee for nearly 40 years. Coffee was an ingrained part of his routine; wake up in the morning, shower, get dressed, drink a cup of coffee.
When he told his doctor that there was no way he thought he could break the coffee habit, his doctor simply looked at him, shrugged, and said "So switch to decaf - it's not the habit that's harming you, it's the caffeine."
As my father-in-law related this story to me, the parallel to what we are trying to do with e-cigs, swedish snus, dissolvables, etc hit me. We all have an ingrained behavioral habit in smoking, and it is/was killing us. We have simply 'switched to decaf' -- not kicking the habit, just making it safer.
I can hear a legion of e-ciggers at an FDA meeting shouting out "let us switch to decaf!"
Thoughts? Comments?