I find, unfortunately, that we are competing with something that people can stick in their mouth, apply fire to it, and it works every time.
If I could find something that was 'frig-free', instead of 'if it does this, you have to do this' I'm sure I could convince people to convert. The best 'frig-free' rig I have found so far is the Twist with a Vivi Nova on it.
The only drawback to it is that it looks like a cross between a Coleman Lantern and the Olympic Torch! I'm not afraid to wave it around in public, but New Comers are not anxious to draw attention to themselves.
I have set up a couple relatives. One lasted for a few weeks until the Star Dusts started leaking into the batteries. The other is very recent and it remains to be seen how it turns out, however I think it will be the same. When there is a problem, that's the end.
People want something that works! Every time! Without frigging! We do not have that to offer.
As another organization states,"If you want what we have and are willing to go to any lengths to get it". The ones that are that committed to vaping will be successful.
I know I wouldn't have lasted long if I gave up after an equipment failure or a disappointing piece of "New Improved" gear that wasn't exactly as advertised.
The iTaste is has great appeal and performance, it just doesn't have anything reliable that will fit under the cap.
The Vivi Nova has reliable performance, for the most part, but is large and ungainly. Hopefully, soon we will have something that brings this all together in one reliable, attractive package. People are ready for it!