I have been vaping since February of 2010, so I have been through my fair share of juices, but this one..this one?? It tastes like somebody took 2 big slices of your grandmother's pound cake and stuffed it into a 30ml bottle. From the buttery cake batter to the ever so slight lemon to the vanilla to the icing..it is all there. Incredible. If you buy no other juice this week, get this one. you wont regret it.