TELEVISED COMMERCIAL is fueling the fire!

[genevieve]

I recently saw a televised commercial for a brand of e-cigs. The company wa one I've never heard of. Most likely only sold in gas stations and smoke shops. One of the MANY starter kits that companies are pumping out. At first I was happy to see the promotion. Until they showed a lab with supposed scientists looking in microscopes (what are they even looking at?!?). Meanwhile the voice is assuring consumers that these e-cigs are made, after extensive research, by professionals that have been in the tobacco industry for a long time. WHAT.!?! Personally I think if vapes were never called e-cigs, that alone would stop many people from associating them with tobacco cigs. This commercial made it seem like their product is exactly like a reg cig, but electronic. Whatever that means. I have a feeling it will do more harm than good. Anyone else see this commercial? I live in Los Angeles, but the commercial appeared to be a national one.

 

[genevieve]

I'll try to find some sort of link to the commercial

 

[readeuler]

Was it this corny thing?



There was a thread about it a few months ago, but it seems to have been locked due to inactivity. If we're talking about the same thing, it's good to know they're still airing it

 

[inspects]

I've seen that commercial many times too...!

 

[kenbu]

... Until they showed a lab with supposed scientists looking in microscopes (what are they even looking at...

If I were to guess, they are trying to count all the zeros on their checks.

 

[rolygate]

It's one route to successful marketing, given that the target market are cigarette smokers who want a cheaper/safer/less restricted way to keep smoking.

A cigarette firm can hardly be expected to avoid pushing their ecig product with messages like, "It's smoking without the smoke" and, "We are the experts and so you can be confident that our Whizzo Ecig is the best", or whatever.

Others will probably try the same method, so maybe that is what you're seeing.

 

[philoshop]

It's really no different than a car manufacturer claiming that their model xyz will magically grant you freedom.

 

[erikajeanT87]

I recently saw a televised commercial for a brand of e-cigs. The company wa one I've never heard of. Most likely only sold in gas stations and smoke shops. One of the MANY starter kits that companies are pumping out. At first I was happy to see the promotion. Until they showed a lab with supposed scientists looking in microscopes (what are they even looking at?!?). Meanwhile the voice is assuring consumers that these e-cigs are made, after extensive research, by professionals that have been in the tobacco industry for a long time. WHAT.!?! Personally I think if vapes were never called e-cigs, that alone would stop many people from associating them with tobacco cigs. This commercial made it seem like their product is exactly like a reg cig, but electronic. Whatever that means. I have a feeling it will do more harm than good. Anyone else see this commercial? I live in Los Angeles, but the commercial appeared to be a national one.

Yep I've seen it multiple times it's just BT trying to jump on the band wagon (again) and hopefully try to make money off the vaping community but that commercial might only appeal to smokers trying to quit who don't have any knowledge of useful GOOD PVs that actually work. Plus I've heard those ones taste like burnt hair, burnt plastic, and the worse burnt cabbage and also horrifying TH. Plus you can't tamper with them (ie change flavors etc.) Good luck BT!

 

[Firestorm]

Meanwhile the voice is assuring consumers that these e-cigs are made, after extensive research, by professionals that have been in the tobacco industry for a long time. WHAT.!?!

I saw that the other day in a Vuse commercial - it made me cringe.

 

[genevieve]

I appreciate all the response. But, let me clarify....the thing that bothered me most was the intention of the company to associate the vape kits to cigarettes. What does it matter if they've been researching tobacco for years. Tobacco?!? The word should NEVER be mentioned in a promotion for an e-cig, or vape (the term I prefer). It should only be mentioned to state that it is not a tobacco product. Does anyone share my sentiments about it?

 

[genevieve]

I saw that the other day in a Vuse commercial - it made me cringe.

Yes! Vuse! I'm 99% sure that was the company. Glad to know I'm not alone in my disgust

 

[genevieve]

Yep I've seen it multiple times it's just BT trying to jump on the band wagon (again) and hopefully try to make money off the vaping community but that commercial might only appeal to smokers trying to quit who don't have any knowledge of useful GOOD PVs that actually work. Plus I've heard those ones taste like burnt hair, burnt plastic, and the worse burnt cabbage and also horrifying TH. Plus you can't tamper with them (ie change flavors etc.) Good luck BT!

I really don't care who they are appealing to. Any vape company purposely associating with tobacco is against our cause. Call me paranoid, but it seems possible this company is either dumb as ....e or funded by BT.

 

[inspects]

I agree with you 100%.

 

[genevieve]

It's really no different than a car manufacturer claiming that their model xyz will magically grant you freedom.

This is exactly the problem tho. The Vaping industry is a movement. A movement for our lives and against BT. Any company interested in being involved should have the decency to help the cause. And definitely not hurt it. Which is what this commercial is doing.

 

[inspects]

I would bet BT owns the company....commercials cost Millions, and I've seen it many many times on different channels.

 

[genevieve]

Was it this corny thing?



There was a thread about it a few months ago, but it seems to have been locked due to inactivity. If we're talking about the same thing, it's good to know they're still airing it

That's the one!

 

[genevieve]

Is it safe to say they are in fact funded by BT since they actually state it in the commercial?

 

[genevieve]

It's really no different than a car manufacturer claiming that their model xyz will magically grant you freedom.

It is different tho. Vaping is saving lives. If you want to profit from it, I expect you to only help the cause.

 

[Mrs C]

Is it safe to say they are in fact funded by BT since they actually state it in the commercial?

They are owned by a BT brand RJR.

 

[WillyZee]

they're hoping the FDA gives them the golden key to vaping with those crappy devices.