At day 30 (a few days ago), I wanted to see "what i was missing", so I lite a smoke (tasted like ....) and then took a hit...NO WAY it used to taste like this, but it did. And that was a LIGHT cigarette...I put it out ASAP! Not for me ANYMORE now I know for 100% certain!! It gave me a flashback of when I like 12 or so when I first tried a smoke.