Sounds like they had a familiar problem:
NOVA Online | Search for a Safe Cigarette | "Safer" Cigarettes: A History
From your link, the Accord looks very much like the Janty Stick.
Philip Morris is testing its own high-tech cigarette called Accord, which has been described as a cigarette encased in a kazoo-shaped lighter. Consumers buy a $40 kit that includes a battery charger, a puff-activated lighter that holds the cigarette, and a carton of special cigarettes. To smoke the cigarettes, a smoker sucks on the kazoolike box. A microchip senses the puff and sends a burst of heat to the cigarette. The process gives the smoker one drag and does not create ashes or smoke. An illuminated display shows the number of puffs remaining, and the batteries must be recharged after every pack. It's unclear whether smokers will find the low-smoke and -ash benefits desirable enough to justify learning an entirely new smoking ritual. Although Philip Morris doesn't make health claims about Accord, the company in 1998 told the Society of Toxicology that Accord generated 83 percent fewer toxins than a regular cigarette.
For $40, the Accord smoker gets a battery charger, heating device, and carton of special cigarettes.