Last year, the proposal for regulating electronic nicotine delivery systems issued by the FDA dropped a bomb in the community, making many e-cig vendors and vapers worry about the future of this industry. But now you can breathe a sigh of relief, as the FDA just made a major announcement regarding the delay of PMTA application. Under expected revised timelines, applications for non-combustible products such as ENDS or e-cigarettes would be submitted by Aug. 8, 2022. Additionally, the FDA expects that manufacturers would continue to market products while the agency reviews product applications. Importantly, the new enforcement policy is not expected to affect any current requirements for cigarettes and smokeless tobacco, only the newly-regulated tobacco products such as cigars and e-cigarettes. It also will not apply to provisions of the final rule for which compliance deadlines already have passed, such as mandatory age and photo-ID checks at sales counters. "To complement these larger policy considerations, the FDA plans to issue foundational rules to make the product review process more efficient, predictable, and transparent for manufacturers, while upholding the agency’s public health mission." From these reassuring words, we can set our hearts at rest. It seems the FDA's harsh attitude towards e-cigarettes start to be softening.