What needs to happen for the public to change their lingo is the "smoking everywhere" type vendors, the ones with the most exposure, like at the malls and in convenient stores, they need to relabel them first. My first exposure to them was at the mall. They mimic smoking in every way and have "smoke" in the name. On the box, under the name of the brand, were the words "electronic cigarette." That change really needs to come first so the public gets introduced to them differently.
Back on topic, though, yeah, a new theme/logo would be nice. Something more fancy. The chick on the top just looks creepy to me with the way the vapor makes her lips look
alien.