It is ECF's position that e-cigarettes and e-liquids are a consumer product of the same class as caffeine products or alcohol products. Neither of these are licensed drugs as there is no need for them to be.
For some time now we (ECF) have been stating that classification as a consumer product and/or a tobacco product, or in some countries as a harm reduction product, is the way to go. Note that a while back when we first published the opinion that ecigs should be classed as a tobacco product there was a lot of resistance to this statement. Now the best-informed commentators agree.
The situation varies in each country of course; and we are basically discussing legal semantics and nothing more - a way to survive in the regulatory framework that exists in each country. Ecigs are an alternative method of smoking, nothing more, nothing less, and if government agencies, or suppliers, want to state otherwise then things start to get complicated.
Suppliers who market their products with even a hint that that they might be used to 'quit smoking' (or one of its alternate forms of phrasing) are putting their head on the chopping block. We have always known this. It is a direct challenge to pharmaceutical licensing agencies to license them, ie shut them down.
Personally I am a smoker and don't want to stop smoking, ecigarettes just seem a far better option to me. If the end result at some time in the future is that I stop all forms of smoking for some reason then that's fine, as presumably it will be something I want to do. Right now I'm a smoker and want to smoke, don't want to quit, and want to be able to choose my brand or even type of smoking, as I'm an ordinary consumer and that is an everyday consumer choice.
I do find it interesting that the cost of introducing new medical products is so high in the US, but find it hard to believe that would apply to the simplest types of materials, or to those with an ingredient or ingredients with a long history of consumer and medicinal use (such as PG and nicotine). Nevertheless I think we can agree that, universally, the cost of medical licensing is beyond all but the largest vendors, and that this route would entail 99% of suppliers closing up shop. It is after all why opponents are pressing for that route for ecigs, as it will in effect remove them from the market.
Incidentally as an ordinary consumer I am not happy at all that products that I inhale large quantities of can be sold without any form of testing or checks. As it stands right now, anyone can sell any materials made in any way, for use as e-liquid. That is basically wrong, from my personal perspective as the end user. Therefore for me personally the key is to find a way to regulate these products that means they are safe for people to use, without going the whole nine yards and licensing them as medicines - which would in effect kill them off. And of course it's that old, broken record song that ECF has been singing for so long: vendors, get your act together and form trade associations that can test and approve members' products. If only they'd done that a while back...
This regulation/legal/government pressure situation will never end, by the way. It's going to be a permanent battle for the next 30 years and beyond, whatever happens. For example if government agency X in country Z lose a court case that stops them regulating ecigs in one particular way, they will come back later and try to regulate them in another way dependent on the classification that ecigs were subsequently given in the previous round. It will never end, so it would be best not to think, "Once this is over we'll be OK", or "Such-and-such a decision will mean the pressure is off" - because it won't ever be. Now we've stuck our head above the parapet the shooting will never stop.
It's all about the money, and nothing else, so in Round 1 - where we are at the moment - commercial rivals and their paid lackeys try to kill us off. If we win Round 1, then in Round 2 it becomes about the precise ingredients. In Round 3 it's about the tax. And in Round 4...
See you down the road
