This one paragraph sums it up nicely

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"So whilst e-cigarettes are 95% less harmful than actual cigarettes, 85% of the population believe they’re as bad or worse. How can perception be so far removed from reality? Because of scare campaigns based not on facts… but rather based on virtuous corruption of the data."

Scare tactics and bad reporting are a huge problem in the world. Peoples lives are literally at risk and many "news" organizations just report on what gets views rather than what will actually help people.
Vaping 95% safer than Smoking -
 
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