Just a guess on my part...
They make their own flavorsThis is a side venture for him I think, so they can get away with it -- plus hes smart, these sales do nothing but generate interest so even if the profit isnt there for these 'events', gathering new customers can pay out big in the long run.
Shhh quit giving away all my secrets
The cash back on the mystery bottles works as sort of a double bonus for us. We end up selling a little over cost but we get to play with new flavors and the reactions from you, our customers, will help shape what direction I will be taking the newest flavors.
PS Don't tell the accountant... She hates me already!
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