In 1986, with the passage of U.S. Code Title 15, Chapter 70, § 4402, the US Congress made a conscious decision to start lying to the American people about non-combustible tobacco products. An untold and unknowable number of smokers have died needlessly because of it. Instead of taking a nuanced approach to a complex issue, our government decided to promulgate the narrative that all tobacco products are exactly the same, all forms of tobacco use are equally hazardous to the user's health, and there is no such thing as a reduced-risk form of tobacco consumption.
Nearly three decades have passed since then, and no one in Washington has yet dared to challenge the veracity of those lies, which directly contribute, year after year, to the premature deaths of smokers who continue to be told they have nothing to gain by switching to non-combustible products. As is always the case with these things, the longer a series of lies goes unquestioned and unchallenged, the more ingrained it becomes in our sociopolitical orthodoxy, the more people believe it without thinking, and the more damage it does.