Traditional e-cigarettes lose steam to vaporisers

[oplholik]

"Electronic cigarette sales at US convenience stores have fallen for the first time, underlining a shift toward larger devices that are cheaper and allow more customisation.

The data highlight the challenges facing companies looking to gain share in the fragmented e-cigarette market, where technology is evolving rapidly even as some brands are only beginning to roll out their products on a large scale"

Traditional e-cigarettes lose steam to vaporisers

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[twgbonehead]

Interesting article.... I had no idea that serious vapers were getting up to the population level!
However, it should be noted that volume of cigalike sales still rose by about 4% in the 4-week period; it's just that total revenue has dropped due to lower prices.