This is a typo:
".....or whose intended use results in a mean maximum peak plasma concentration exceeding 4 mg per ml."
It should read 4ng/ml (4 nanogrammes). At 4mg/ml (4 milligrammes) some but not possibly not all people would be dead (some have extreme tolerance to nicotine). My maths is a bit weak but I think this is 4,000 times the level they meant to say.
A heavy vegetarian diet might get you up to 4ng, although 2ng/ml is the normal background noise from the diet (nicotine in vegetables, tea etc.). A vaper often reads about 15ng to 20ng, smokers can measure as high as 30ng although many are down around 15ng where many vapers are. In the past, when cigarettes were stronger, 50ng or even 60ng was reported.
A nanogram (ng) is one millionth of a mg. It's clearly an error as 4mg/ml in blood would be like having weak e-liquid for blood Anyone would be dead from that. The actual level in the EU proposal is 4ng/ml, but to me this is kind of irrelevent. Wasn't there some study carried out a long time ago that showed "18mg" e-cigs didn't reliably raise blood plasma concentrations of nicotine above the background level? Yet when they tested people who were using them properly they reliably achieved plasma levels of 20ng/ml+. This suggests the results can easily be fudged depending on what the body carrying out the test is trying to prove.
The gotcha's here are the proposed limits of 4mg/ml and no package sizes containing more than 2mg. So effectively this will outlaw bottled e-liquid. A typical cartomizer with a 1ml capacity will be limited to being sold with 2mg/ml liquid, or alternatively a small 0.5ml cartridge could contain 4mg/ml liquid. It's a de facto ban as these levels will render e-cigs without a medical authorisation (which presumably will be allowed in proper strengths) totally ineffective.