Has anyone actually seen an vape ad that used the pandemic to sell their product? I sure haven't.
IIRC, around March or April 2020 they urged the FDA to immediately ban the sale of all ecigs/vape, claiming nicotine contributes to COVID-19 in some negative manner.
Yet they never urged the FDA to ban cigarettes, cigars, pipe tobacco, etc.
It went nowhere.
But they recently (this month?) again urged the FDA to implement a vape ban.
They are waging war and using the media to gain public support.
You can't get public support for a war unless you spread lies through the media. Media is the biggest, most powerful weapon in any modern war. And they are fully, well-versed in this tactic.