vaping community!

[KrausAldo]

Are men and women equally represented in the vaping community?
Doesn't it seem that vaping is propagated more like a men thing! I'm curious what is the rate of men versus women in this industry. I noticed that many vape shops are using sexism for advertising their products. Usually it is a hypermasculine image that vape marketers are selling. It's a neckbeard, tattoo culture, urban skating or motorcycle community. Naked women, pasties, tattoos, hard imagery are these conventions appealing to the women audience?
Shouldn't we do vaping more accessible and inclusive?! By the way what comes in your mind when thinking of Vaping?

 

[ReigntheGamer]

I keep hearing about all these scantily clad women selling vape stuff, I must be shopping in the wrong places.

 

[leftyandsparky]

Husband and wife own my b&m not anything like that!

 

[Robino1]

I keep hearing about all these scantily clad women selling vape stuff, I must be shopping in the wrong places.

Just go to a vape convention. I guarantee that there will be at least one booth with scantily clad women. Granted the ratio is about 1 in 15, pretty low. Sex has been selling everything from cars to ...you name it. It goes both ways though, depending on the target audience.

Right now the target audience appears to be a male dominated one. I'm not sure what the ratio of women to men vaping is at this point. Looking around the forum, still can't figure it out. I suck at math.

As a woman, I've gotten used to the ads targeting men and it just doesn't bother me. I guess I've been conditioned from years of this exposure (pun not intended but rather a giggle worthy accident).

On the other hand, when women are the target audience, men with muscles rippling and bare chests are the norm.

It is what it is and will continue to be.

 

[TraceyS]

I dunno my eyes hurt

Tracey

 

[Bad Ninja]

Just go to a vape convention. I guarantee that there will be at least one booth with scantily clad women. Granted the ratio is about 1 in 15, pretty low. Sex has been selling everything from cars to ...you name it. It goes both ways though, depending on the target audience.

Right now the target audience appears to be a male dominated one. I'm not sure what the ratio of women to men vaping is at this point. Looking around the forum, still can't figure it out. I suck at math.

As a woman, I've gotten used to the ads targeting men and it just doesn't bother me. I guess I've been conditioned from years of this exposure (pun not intended but rather a giggle worthy accident).

On the other hand, when women are the target audience, men with muscles rippling and bare chests are the norm.

It is what it is and will continue to be.

Try Going to ANY retail based convention or trade show. All exactly the same.


Vaping is a personal thing like smoking. It's not a team sport.

Looking at advertising methods isn't an accurate way to study the demographics of vaping.

From my experience the ratio of men to women vapers doesn't seen biased in either direction.

Id say it's about equal to
Smoking.



Advertising usually targets men because men statistically
Spend more money than women.
Doesn't matter who vapes, it matter who buys.

 

[MMW]

!

 

[Hans Wermhat]

The super low ohm "klowdz bro" stuff seems to be marketed more towards men, and particularly younger men. But there is a great deal of vaping hardware designed with women in mind. Look at all the "tiffany" blue, pink, and purple gear out there. The flat black, chrome, stainless steel, brushed aluminum looks are traditionally more masculine choices. The only gender bias I have observed is that women seem to be more apt to use tanks with pre-fab coils. Not that men don't use them as well, but rather I see more men who build their own than women. That's just a personal observation though. I also seem to see women being more satisfied with lower power subtanks and tootle puffer gear than men. That's true in almost all facets if life though. Men want it bigger, better, faster, and more while women prefer steady and reliable over flashy and outrageous.

 

[leftyandsparky]

So true

 

[papergoblin]

Just go to a vape convention. I guarantee that there will be at least one booth with scantily clad women. Granted the ratio is about 1 in 15, pretty low. Sex has been selling everything from cars to ...you name it. It goes both ways though, depending on the target audience.

Right now the target audience appears to be a male dominated one. I'm not sure what the ratio of women to men vaping is at this point. Looking around the forum, still can't figure it out. I suck at math.

As a woman, I've gotten used to the ads targeting men and it just doesn't bother me. I guess I've been conditioned from years of this exposure (pun not intended but rather a giggle worthy accident).

On the other hand, when women are the target audience, men with muscles rippling and bare chests are the norm.

It is what it is and will continue to be.

I think a lot of it has to do with the assumption (some may be justified) that men are more DIY'ers than women. This of course is because men think we can fix or build something better than buying, on occasion we're right but more often than not we are wrong, lol.

 

[Rule62]

We have lots of women vapers here in Central Florida. They may not be quite as visible as the men, because they don't seem to go into B&M shops to hang out for hours on end, like men do. But at the local meet ups, there will be many women. In fact, the Central Florida Vapers' Group has been attempting to organize some 'Women Only' cloud comps. Women vapers also have quite a presence on FB groups.

 

[rgerber]

convention

Actually, just go to any convention and you'll see those same gals.

 

[Robino1]

Actually, just go to any convention and you'll see those same gals.

True

 

[ReigntheGamer]

Just go to a vape convention. I guarantee that there will be at least one booth with scantily clad women. Granted the ratio is about 1 in 15, pretty low. Sex has been selling everything from cars to ...you name it. It goes both ways though, depending on the target audience.

Right now the target audience appears to be a male dominated one. I'm not sure what the ratio of women to men vaping is at this point. Looking around the forum, still can't figure it out. I suck at math.

As a woman, I've gotten used to the ads targeting men and it just doesn't bother me. I guess I've been conditioned from years of this exposure (pun not intended but rather a giggle worthy accident).

On the other hand, when women are the target audience, men with muscles rippling and bare chests are the norm.

It is what it is and will continue to be.

I've been to the Vape Summit here in Houston and while they did have attractive females handing out samples and what not I saw nothing that indicated they were strippers or prostitutes like that other thread eluded to. What I saw were girls who had on the same kind of outfits you would see at any Hooters or Twin Peaks across the nation.

I just have a higher threshold than most before I start calling girls slurs for using what they were born with to make a living. Hell if I was in shape and could make money standing around in a bathing suit count me in. What's really funny to me is when guys are doing the name calling when if given the shot they'd be off with those girls in a heartbeat.

So I see no issue with it at all, just a by product from an uptight sexually frustrated ideal system that is dying off slowly. OMG am I French? LMAO

 

[Robino1]

So I see no issue with it at all, just a by product from an uptight sexually frustrated ideal system that is dying off slowly. OMG am I French? LMAO

If you are, so is my husband

 

[ReigntheGamer]

If you are, so is my husband