Business North Carolina - March 2013: cover story
This was my favorite part:
It is very god to hear that the new leader of the FDA's Center for Tobacco Products, Mitch Zeller, has moved away from "quit or die" and admits that there is a continuum of risk rather than implying all tobacco products are equally risky.
This was my favorite part:
Since the surgeon generals first report on smoking and health in 1964, the war on tobacco has been waged on three fronts. First, tell people that smoking is harmful. Second, tax cigarettes to the hilt to make them expensive. Third, ban smoking in public places, making it more difficult to light up. And underpinning all of these approaches was the central tenet of the public-health community: There is no acceptable level of smoking or use of nicotine, a belief referred to simply as Quit or Die. Mitch Zeller used to be in that camp. He has spent most of his career in tobacco control, including a stint as the director of the FDAs Office of tobacco Programs. The public-health profession, he says, is torn by e-cigarettes. Some health advocates see them as having enormous potential for reducing harm. Others see a stalking horse for cigarette companies, a way for smokers to keep smoking and maintain their nicotine habits. My thinking has evolved. We have to be honest with ourselves. Theres a continuum of risk. The anchor points might be cigarettes on one end and nicotine pharmaceuticals on the other. What we want is a future when cigarettes are out there but nobody uses them.
It is very god to hear that the new leader of the FDA's Center for Tobacco Products, Mitch Zeller, has moved away from "quit or die" and admits that there is a continuum of risk rather than implying all tobacco products are equally risky.