I agree that the flavor changes, but I don't feel that it gets weaker in particular. I think it just gets smoother and more even. I have an unproven theory that flavors in VG mixtures float, don't diffuse very well even if shaken/stirred, or have a lot of hot spots. When you buy from a supplier, the juice is usually already a few days old and the flavor has had time to become homogeneous. When you mix it yourself, sometimes people report getting no flavor even when upping from 10% to 20% to 30% etc, while others report a strong flavor at 5%. For this reason, I like to give my flavors 1 day to settle before really judging it, and it's often very different than 1 hour after I mixed it. Then again, I could be totally wrong.