The basics:
100 PG would give the most throat hit and the least vapor. Going too far in that direction though can make things too harsh for some people.
100 VG gives the most vapor at the expense of throat hit. If you want to see those clouds you want high VG liquids.
Flavors tend to not be as sharp in high VG liquids as they are in high PG.
PG is very thin, like water. VG varies in thickness and some of it can be downright gloppy. Either one can present problems depending on your delivery device. Cartos are easy to fill with thin PG liquids, getting a carto well saturated with VG can be a problem. In an
rda this should be a non issue.
If you aren't sure what your preference is yet it might be a good idea to split the difference on this order and get some 50/50 blends. Slide the PG/VG ratio in either direction depending on what you like or dislike from there.