Remember, the 5 star ratings (they're not all 5 stars) are an average.They certainly have their fair share of 1, 2 and 3 star ratings.
I've found that most of their
e-liquids are really good after 2 weeks of maturing, but some really hit their sweet spot after about 3 to 4 weeks, such as Creme Caramel, Double Espresso, Kona Velvet Milkshake, and Death by Chocolate. Some, like Drunken Pirate Pudding, (a new Virgin Vapor favorite of mine) are amazing after only about 2 weeks. I'm sure some are great when they first arrive, but since they are freshly made I always let them mature for a couple of weeks before I try them.