While I am a full supporter of the "follow the money" theory, when I was listening to Dr. Siegel's hour on VapeTV, I can see how there is also an ideological issue. People have been schooled in a certain way of thinking and any challenge to that is very difficult. It does not excuse them from doing the necessary research to change their ideology, however. Human beings are resistant to change and changing one's ideology is very difficult. Given that, it is imperative that the thought leaders in this arena ABSOLUTELY NEED TO DO THE RESEARCH AND CHANGE THEIR IDEOLOGY in order to improve the lives of smokers. AN IDEOLOGICAL EXCUSE is unacceptable!!!!!!!!!!!!!!!!!!