The only time I call it that is for the benefit of the TSA, or when asking about using it at a bar or something. I generally say "it's called an e-cig, which is stupid as it is nothing like the non e version".
Me too thinkingaboutit. I called them e-gigs as long as I was using the lookalikes (about a month), but I started calling it a "steamer" as soon as I got my first mod. Now my family calls it "dad's steamer." A lady at a neighborhood party had a lookalike and my daughter asked her if it was a "steamer." A DPS officer (another story) asked me what it was and I told him it was a steamer. He said, "Oh." and we moved on to discussing my driving habits.
I'm using a ProVari now, but if they come out with something comparable that is more "brass goggles" looking, I'll probably switch.
I've been smoke free for One year today. I'm telling everybody.