Before 1975 I smoked Marlboro 100s. I was only smoking, perhaps, a half pack a day then.
Around 1975 I discovered and switched to More Reds 120s, and for the next 35 years smoked from 1 to 2 packs of them a day. Through that period, Marlboro 100s remained my backup choice. And, for a while in the early 1980s I'd buy some Nat Shermans when I wanted something different. The Shermans cost about double what the Mores were costing ... I think I paid $2.50 a pack for Shermans at the time.
I still have 4 or 5 cartons of Mores on hand, going stale and neglected.