I suspect the coffee is giving the chocolate flavor, because I definitely get a coffee undertone to the chocolate flavor.
Regardless, it's an entirely different animal to the straight "menthol". It probably closer to "Cool", which I was avoiding but got as a freebie. It's actually fantastic too. I like it and Smilin better than Menthol (which was my original fav). I never liked the taste of cigarettes, but the Cool suprised the heck out of me. Really tastes nothing like a cigarette to me, and I've been chain-
vaping it for a couple days. Hard to put it down (now that I'm out of Smilin)