Well as many have said you do a lot for existing customers already. And you did a lot of big spending discounts for Thanksgiving. So I would think some of the BOGO or BOGOHO sales mentioned above would be good for those customers who can't afford to spend large amounts at one time.
But also in keeping with not only the spirit of Xmas but also your goal to convert as many people as possible my suggestion would be:
Take the different starter kits and set price points for each one such as
Spend X amount of dollars and get the VAPOR KING-Value Kit sent to a friend or family member, who you wish to convert, for free.
and so on with each higher priced kit at a higher spending tier.
But also in keeping with not only the spirit of Xmas but also your goal to convert as many people as possible my suggestion would be:
Take the different starter kits and set price points for each one such as
Spend X amount of dollars and get the VAPOR KING-Value Kit sent to a friend or family member, who you wish to convert, for free.
and so on with each higher priced kit at a higher spending tier.
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