Didn't know they were even making one without DNA200 chip! No thank you!Sadly, nothing shady.
It's effectively price protection and re-seller protection.
I bough an Inno*** product knowing it would arrive with half the manual removed and all authentication deliberately and shabbily vandalized.
It stops some people shopping where the brands don't want them to shop, and saves face for the Chinese manufacturers. A win, win for everybody....