Emotional response - Short term predictable response, easily manipulated for a short (occasionally long) term gain.
Thoughtful, reasoned, educational, rational, here is my opinion, what is your opinion, find a common ground argument is well... dangerous. One who is not easily manipulated emotionally, in theory, will be able to plan and fight against the manipulation on the manipulators on terms. To see what is being done to us, is to be able to do something about it.
In other words, vote the buggers out.
An educated, thoughtful populace is dangerous.
Keep them fed, entertained and 'happy' chewing their cud and all will be well in the seats of government and certain businesses.
OK... rant over.
RC Hagy