Thanks Kate. I got a little too excited there.
To me this just comes off as a means for WHO to cover their butts. Thankfully, they acknowledge that if testing shows the product to be safe they will go ahead and endorse the product.
Ironically enough, the Yahoo article I read left out a tidbit that you can find at WHO's official website:
WHO does not discount the possibility that the electronic cigarette could be useful as a smoking cessation aid. The only way to know is to test.
"If the marketers of the electronic cigarette want to help smokers quit, then they need to conduct clinical studies and toxicity analyses and operate within the proper regulatory framework," said Douglas Bettcher, Director a.i. of WHO's Tobacco Free Initiative.
The funny part to me is this: "Marketers need to conduct clinical studies and toxicity analyses and operate within the proper regulatory framework."
It's a bit unnerving. Are the marketers afraid the products won't pass or are the tobacco companies in bed with their federal governments (?) -- because if you look at the countries that currently endorse and/or carry the product, most of them aren't leaders in the tobacco industry (save the U.K.).
Conversely, it's not carried in countries that are prominently tobacco sellers, like the U.S., Greater Europe, Japan (correct me if I'm wrong on that last one.) I was surprised to see that Canada was included in that list since I figured that all of North America shied away from e-cigs, but it seems to be only the U.S. and Mexico.