You are right! That is the sticking point. E-cigs don't fit in. The FDA and BP DO NOT want an alternative product. In their mind, the consequence is less people "quitting". Less people using approved methods. This is ALL resistance due to philosophy rather than substance. Those who have switched have not quit (in their mind). It is still the quit or die mentality as far as I'm concerned. E-cigs keep us on nicotine, they don't want that. The perfect storm is already in place! smoke,, then NRT, smoke then NRT.........with e-cigs involved, its NO smoke and NO NRT. They will lie and cheat to defend this!
Err.. not quite. It's now OK to smoke and use NRT.

Nicotine Replacement Therapy Labels May Change
The changes that FDA is allowing to these labels reflect the fact that although any nicotine-containing product is potentially addictive, decades of research and use have shown that NRT products sold OTC do not appear to have significant potential for abuse or dependence.
The changes being recommended by FDA include a removal of the warning that consumers should not use an NRT product if they are still smoking, chewing tobacco, using snuff or any other product that contains nicotine—including another NRT.
"The agency heard from several public health groups that the labeling for OTC NRT products may stop consumers who are trying to quit smoking from using them," says FDA Commissioner Margaret A. Hamburg, M.D. "FDA hopes the recommended changes will allow more people to use these products effectively for smoking cessation and that tobacco dependence will decline in this country."
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