If you are getting from Hobbyking they have a USA warehouse and the 2200mah are in stock there last I checked. You have to find the one that is marked USA warehouse. The 97mm is ONLY the grey foil area, the tabs are another ~10mm in length. But I believe you can fold them back along the pack to save some space; I would say 100mm is about as tight as you want to go for just the battery.
As for trusting these, there haven't been too many reports of well-built mods having problems with LiPo packs but they are inherently less safe than for example IMR batteries, and even ICR round cells because of their metal casing. The Groove's LiPo pack getting punctured was apparently the reason for the failures/fires.
As for whether Turnigy is a reputable brand, it is a low cost Chinese brand but it appears to be fairly well regarded. They do have the hobbyking contract which is apparently a pretty big thing. The RC guys run into their share of issues with Tunigies (and other LiPo brands) but their battery packs tend to see more physical abuse than ecigs would tend to see. For them, the hard case packaging makes sense, but even those can fail due to crash impacts.
In the end you are sacrificing some safety for price and power with any LiPo. But I believe most builders are at relative peace with that if they build well and put in their own safeguards (fuses, boards that have low voltage cutoff, chargers that work, etc.)
Awesome response, thank you! I think I'm going to go with the same batteries that Mamu used so that I can use the Hammond 1590 case.
Mamu, were you able to find the 2x 1200mah 25c lipos anywhere in the US?? Or did you get them from ebay/Honk Kong? $15 shipped for a pair... 3 weeks shipping... I can live with that.