In all due respect, you misunderstand how the Strata works, your photoshop illustrates this. It does come out the side, it doesn't come out the bottom like it appears, the strata has a right angle ledge under those holes, the air has to make a turn and come out the side just like any side entrance coil, so it can and does flow over the coils just the same as any side entrance coil. On your Ophion coil, I don't know why you wouldn't be getting clouds of vapor like I and others have, but from the one pic, I can say move the coil out closer to the walls and move it up a bit, if you've already tried that, then I have no answers why it works for others but not you, however, I will do up detailed tutorials on how to make the coils we are having success with so that may help you and others out.
and in all due respect, what you are saying is not accurate to say the least......there is a massive difference between air being forced through a hole and passed directly over a coil compared to air being 1st forced against a ledge (which undoubtedly becomes unevenly dispersed) and then partially passing over a coil
if the ledge had channels to concentrate the air flow and aim it at the coils then that would very likely work just fine. but as it stands the air flow comes in through the top outside holes, passes at a right angle down to the inside top cap holes, hits a ledge where it is then unevenly dispersed and then if you are lucky it partially travels over the coil
a very simple experiment that i advise you to do, assuming that you yourself vape....grab a cheap dripper like the Igo-L, set it up with a very basic setup and position the air hole directly in front of the wick and take a vape. you will find that it produces nice thick vapour with plenty of throat hit and tons of flavour. next, remove the top cap and position the air hole so it is facing away from the coil....now take a drag and you will immediately notice that the vapour becomes much thinner and wispy, the flavour very likely increases and the throat hit becomes slightly harsh and unpleasant
the latter is the exact same experience that most people get with the Strata, simply because in my opinion the air flow is ineffective
some guys are saying that the Strata is all about the flavour, not vapour and this is something i actually totally agree with, though not for the same reasons. after all, the exact same results can be achieved by using any atomiser and positioning the air hole away from the coil. and anyone with an ounce of experience with rebuildables is aware of how the relationship between coil and air hole position can be tweaked to increase / decrease vapour, increase / decrease throat hit and increase / decrease flavour simply by positioning the air hole in front of the coil or by moving it away. in my opinion the Strata actually removes those options which every other atomiser can offer (i.e. you only have the choice of lots of flavour and harsh throat hit)
the Simplicity and Strata i purchased is a fantastic looking combination and one that i desperately want to work well. so i genuinely look forward to your build videos and seeing you personally take a vape and show it in action