This has been stated before, but I believe the wicking is the biggest issue here. The coil should work (in theory) just as you have it built. Might not be the *intended way, but a coil is a coil in that regards. It seems like you have the wicking just tucked through the coil perpendicular. It needs to be feed through the center of the coil length-wise, and notice the little grooves going down the side, they are the juice feeds that the wick should follow down. When they are saying bunny ears, you will just tuck the wick in those little grooves, install the chimney, then snip off the wick that is sticking out from the grooves so it is the proper length. I hope this helps clarify! 