If it were only for licensed companies P$G would require giving them a business license number. And they would be unlikely to offer such large amounts for free if they really cared. Let alone would they have a "free" sample section on their website. If it were only for businesses they would not allow just anyone to order it. They are offering these "samples" in hopes they we will fall so deeply in love with their products that we will become repeat customers. And once these samples run out I'm sure many of those who got them will be, if their product is good. It's no different than taking a cheese sample at the local grocery store and liking it enough to buy a larger amount of the cheese.