I don't think Samsung was doing that but, I agree, it is done a lot nowadays. Displaying only the "pulse" rating (whatever that is), arbitrarily increasing the capacity rating...it's getting ridiculous.
"Samsung" is not a person.
Any respectable Samsung battery engineer would wide-eye-open raise two eyebrows to see "Samsung ICR18650-28A 2800mAh"
28A printed on the labelling of a 5 amp battery. The influence that puts or keeps that labelling there is from the marketing side, on the grounds that "It's not a lie" and if the customer misunderstands it's the customer's fault.
A reputable company would fix the labelling so that the customer does not misread the thing.
Plus it is more critical because there are Safety issues involved. It's not so hard to forsee lawsuits coming if people start buying those batteries on the presumption that they are 28A batteries, then bad stuff happens routinely.