Hai Frenz, just got back from Alpha HQ.. Fortunately, Drew was there.

Lurv that guy, nohomo. So nice. UNfortunately, neither Wlad nor Alley were in. I WILL catch em!
On the Elite line, EVERYTHING I can tell you is not 100% set in stone, or even entirely correct. Wlad is still sorting, and as we all know, holds his cards pretty close to his vest, so please take NONE of this as Gospel, it is what Drew currently believes to be the plans.
BOTH the Elite line, AND the new website should be available end of Feb, beginning of March. Both may take a little longer, bug fixes on the website, final determinations on the Elite, etc.
The Elite line, is going to be available in two PG/VG configurations for each flavor. A Max VG version, which will be very similar to the current Max VG, and thus probably eliminate that line entirely for those flavors. There will also be a Best Flavor. The amount of VG and PG may well be different for each flavor, it will be what Wlad, and possibly our feedback, determines is the best ratio for THE best possible taste.
The Elite line IS LIKELY going to replace both the Max VG AND the Express line, as the Elite line will be pre-steeped for BEST flavor, again, how much will likely depend on the flavor. I think it is an AMAZING plan, to deliver the best possible flavor based on the many years of both experience and feedback Wlad has to work with.
The Custom line is NOT currently in danger of being eliminated. Whether or not it remains an option, is largely going to be a function of what happens with the deeming regs, as we all suspected. IF every single iteration of a juice requires FDA approval, then obviously the custom line with it's myriad of options, is not economically feasible. Even the Elite line, with two blends, and 5 nic options, will require at least 10 approvals per flavor. Daunting.
Now this is juicy, and again, what Drew currently BELIEVES is, what is. There will be strong incentives given to migrate customers to the Elite line. For sure, the Elite line will be cheaper than the Custom. The website info confirms this. Drew thinks he remembers Wlad saying something that led him to believe it may be cheaper than even the EXPRESS line. Woot?! No promises on THAT, and Drew said "Don't quote me on THAT being correct", so more speculation than fact by far, but possible.
As far as nic options, drew believes there will be 5 options, but he is not sure what they will be. I DO know that 18mg is their LEAST popular option, and could possibly be eliminated, as it has with other premium gourmet Ejuice makers.
Also, 10ml's. Because Ahlusion wants to only offer their liquids in glass bottles, and because of the lower prices, it just doesn't make sense that they will continue offering them. I think, based on my conversation with Drew, that the 10ml is going the way of the Dodo. What implications that has for the samples, I have no idea. I also do not know IF the elimination of 10ml's applies to the customs, or when, but like the weather man, I think there is a strong chance and if I'm wrong, I won't get fired.
Please take ALL of this with the proverbial Grain of Salt. We ALL know Wlad likes to play his cards very close to his vest, and he doesn't even really share with his crew. In large part, because he probably has not fully decided on everything, and wants the ability to change his mind about some things, without upsetting anyone. I fully understand.
It was also suggested I email Wlad and ask him for clarification or more specifics, but I don't really want to put him in that position. He will tell us what he wants to tell us, when he wants to tell us and I am completely comfortable with that. IF I get any more information I'll certainly pass it on, but I suspect we'll just have to watch the website for more details.