A lack of pertinent information requires that I guess, from the several possible options available. Detail is always good when asking questions, Luninariel.
For the condition you refer to as "dry hits", where there is too much current output for the wicking material to keep up, or an adjustable AFC is wide open, reducing the percentage of draw vacuum used to pull juice into the vaporization chamber/wick-in-coil, or... (yes, another "or") the wicking material itself has poor capillary action, or fit too tightly in the coil - resulting in poor wick-in-coil juice replenishment...
Some fairly generic cures...
- You don't have too much wattage for the build. If anything, depending on the wire gauge, you may have an overly cold "heat flux" - which is radiant coil heat, expressed in milliwatts per millimeter of coil surface area, squared, or mW/mm2.
For example, if you're running a "I built a 2.0ohm Coil myself" from 28 gauge, the temperature may be as low 89 mW/mm2. If you're running a single 32 gauge coil, you have gone in the other direction, and have... perhaps an excessively warm 357 mW/mm2.
- A wide open AFC, on a poorly designed atomizer may draw too much outside air, and not enough of the draw is used to pull in fresh juice. Reducing the intake air may bring air distribution into balance.
Also, the occasional covering of the inlet air port - with a few unfired draws - will serve to pull a larger volume of juice into the chamber. Sort of "priming the pump" if you will.
- Lastly, and certainly one of the most common issues, is wick that is too tightly compressed, and/or a tight fit in the coil... either of which will serve to constrict capillary action to wick-in-coil.