They're still tweaking and testing the web site and the ordering system. They explained that in here and on facebook.
I was lucky and got in an order last week. Unfortunately, I wasn't able to order everything I wanted but I got enough to hold me over for a few weeks. Once they get everything RIGHT, they intend to stay open for longer hours and at dependable times. They try to fulfill orders the same day they're made. No "order today and maybe it'll ship next week" for them. Once they reach what they can physically do for that day, they stop taking orders. Ben has stated he's hired new help and has been continuously ordering supplies. Sounds like he's planning for the long haul.
Now, having said all this, realize this comes from reading from a lot of different sources. I don't have any "inside" info.