The gateway effect.... Yeah... I've heard that before. It still smells like BS.
"Mmm, vaping has this delicious blueberry/strawberry/cream flavor - time to try a regular cigarette!"
There is zero nic available...
Normalize smoking? The things most people use don't even look like cigarettes.... I know there are cigalikes out there, but it's like 7% of the market, and I think most of that 7% will eventually give up cigalikes and go back to cigarettes! or upgrade to ego/APV....
Just my thoughts, haven't read the article yet, just responding to previous comments
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