Euromonitor says $6 B of e-cigs sold worldwide in 2014 (including $2 B of e-liquid)

[Bill Godshall]

Euromonitor says $6 billion of e-cigs sold worldwide in 2014 (including $2 billion of e-liquid) with 13 million vapers (compared to $2.4 billion of Big Pharma NRT); says $2.8 billion of e-cigs sold in US.
The E-Cigarettes Market: Past, Present and Future - Analyst Insight from Euromonitor International
Vapor Devices and e-Cigarettes in the Global Tobacco Market - Analyst Insight from Euromonitor International
Vapour Devices Including E-Cigarettes to Reach US$50 Billion by 2030 | Business Wire

Also says cigalike share of vapor product market declined from 66% in 2009 to 33% in 2014 (as sales of e-liquid and open tank vaporizers skyrocketed); forecasts e-cig and e-liquid sales could triple or quadruple by 2019 (if governments don’t ban, excessively tax or regulate the products)

(Telegraph article) vaping takes off as e-cigarettes sales break through $6 billion
Vaping takes off as e-cigarette sales break through $6bn - Telegraph

Also from Euromonitor
Cigarettes’ troubled future as alternatives steam ahead
Cigarettes’ Troubled Future as Alternatives Steam Ahead - Analyst Insight from Euromonitor International

 

[Kent C]

Bill,

In that last link - there's this:

The era of cigarettes pricing being set across regions is long gone, each country warrants its own specific approach with sub-brand variants appearing under various price band cloaks and innovation applied to each level of pricing as brand owners seek to maintain value sales and thwart down-trading, either to cheaper brands or adjacency categories, or even illicit (which saw an increase of 4% globally, excluding China).

.... do you know to what the "price band cloaks" refer? I did a search and couldn't find a clue.

 

[Bill Godshall]

I never heard of "various price brand cloaks".

 

[Kent C]

I never heard of "various price brand cloaks".

Ok. Thanks....

edit:
Alright, I found this from wiki:

A price band is a policy instrument that serves to insulate domestic producers and processors when the world price for a commodity falls below a calculated reference price (e.g., a price target comparable to a commodity support level). Protection is provided by imposing a variable import levy on the imported commodity that raises the importer’s cost to the reference price. Chile, some Andean Group countries, and some Central American countries use price bands to protect specific commodity and processed food sectors.

"cloaks" appears to be redundant or just artistic license....