I'd be more interested in what percentage of smokers can go a whole day just using the iqos system.
Very good point.I'd be more interested in what percentage of smokers can go a whole day just using the iqos system.
All "tobacco products" are subject to the same regulations. However, there are different paths to obtaining "marketing approval" for a product that wasn't being marketed on the grandfather date (2007-02-15). These are: "Substantial Equivalence" (SE), "Modified Risk" (MRTP) and "New Product" (PMTA).
Getting approval as a MRTP product approval is actually more difficult than getting a PMTA, because a modified risk approval would allow PMI to make claims that iQOS is less harmful than smoking. Swedish Match discovered this when their PMTA for snus was approved, but their MRTP was rejected.
My understanding is that PMI has already filed a PMTA for iQOS. If approved, this will allow them to market iQOS in the US without making any claims that they are safer than regular cigarettes, and I do expect it to be approved. I believe they've also filed a MRTP, consisting of several million pages of documentation. Whether that gets approved, thus allowing them to make health claims, seems much less certain.
Well, if they're trying to get PMTA approval, then why are they already marketing it by saying:
- Results to date give us confidence that we are on course with our plans to demonstrate that THS is a less harmful alternative for smokers who switch.
That is from PMI's website. THS (Tobacco Heating System) is the US name for IQOS. So, they're already marketing it as safer before any regulation has been set. Again, I'd like to see how the FDA handles this compared to Electronic Cigarettes. The FDA has pretty much ignored findings by scientists, vapers, and the many years results of current vaping, and threw it all out the window and classified it as a tobacco product. And as a tobacco product, they cannot say that it's safer than any other tobacco product. Then here comes this IQOS and now they have a MRTP category that only the IQOS seems to fit in. Aren't ecigs considered MRTP already?
Why do you think that iQOS is the only thing that fits in this category? There's nothing that prevents companies with other products from filing MRTP applications. In fact, if PMI's MRTP application is approved, one might think that would make it easier for vapor products to get the same approval if they can show an even lower level of toxicants than a product that already has such approval.Then here comes this IQOS and now they have a MRTP category that only the IQOS seems to fit in.
Has anyone filed an MRTP application for an e-cig product yet?Aren't ecigs considered MRTP already?
Say, for the sake of argument, that this tastes better than a cig -- like the first drag every time -- as well as being much less harmful, and more enjoyable than regular vaping to a smoker. Isn't that worth paying even more than for cigs, if you can afford it?
I tried a cheap heat-not-burn device once that didn't work very well but did momentarily get an amazing taste. I don't know if it was the problems but the taste did seem to get tiresome rapidly. I see the entire vapor path of iQos is disposable which is probably important. Seems like it would have trouble getting heat to the whole slug of tobacco and fully using it, even though small, one problem with my experiment as well.
Note that a cig uses vaporization, except for the smoke itself most flavor is vaporized out of the tobacco by the heat before it burns, especially that first drag.
Say, for the sake of argument, that this tastes better than a cig -- like the first drag every time -- as well as being much less harmful, and more enjoyable than regular vaping to a smoker. Isn't that worth paying even more than for cigs, if you can afford it?
It's funny how being able to vape for less than $100 a year (using DIY liquid and simple, rebuildable equipment that will last a lifetime) has given us such a different perspective in terms of cost. Thing is, folks people who are still buying packs or cartons of commercial cigs do not have that perspective, and they the target market of iQOS. Those of us for whom vaping works, and especially vaping "enthusiasts" like most of the active members here, are not. We're already a lost cause to them.We all know vaping, just like any other cigarette alternative (NRT, meds) will not work for everyone. If this works for a current smoker to stop, let them go at it. Vaping works for me so this isn't on my radar. Still, I think their pricing is ludicrous for the product, but they can try and sell it however they want. I won't be buying it.
I don't think I could have quit vaping without this site, and trying some recommendations, so I agree that with some dedication and support, more smokers COULD switch to vaping (WTA liquid did help me in the beginning, for sure, and I'm down to almost nothing....) but the advice on nic, quitting symptoms, trying different setups, that was all achieved here.Thanks you guys.
I have to say if you want information on vaping and help, you will be flooded with support here, and that's a good thing to say the least. I wouldn't recommend the IQOS unless someone had been trying to vape for years, using different equipment, and still having trouble. I could also see the IQOS being used as a "step down" from smoking, like vape as much as you can, but when you are really having trouble, you can vape a Marlboro product when you need to during intense cravings. That's the only way I could see such a device being sustainable, but it's been a LONG time (well except for my week of dual vaping) since I've purchased a pack of cigarettes, and at $9, I was not best pleased. Though, they were American Spirits, so doubly expensive. By rights, I should have bought a pack of basics, that would have killed off my smoking even faster.... The thought of those cigs still makes me heave... about 20 years later....
Also, CBS news, if you want a news story why not start with this one? How people can stop cigs even WITHOUT the IQOS?
Anna
I've never done prune juice. I just snack on whole prunes, which I actually like/enjoy. So it's not that I'd like to avoid them, and they do an adequate job keeping things moving. The problem is just that they don't give me the predictable, "OK, I'm done with this for the day" kind of regularity I used to enjoy when I was a smoker.But, I understand purchasing almost ANYTHING to avoid prune juice.....![]()
Why do you think that iQOS is the only thing that fits in this category? There's nothing that prevents companies with other products from filing MRTP applications. In fact, if PMI's MRTP application is approved, one might think that would make it easier for vapor products to get the same approval if they can show an even lower level of toxicants than a product that already has such approval.
Has anyone filed an MRTP application for an e-cig product yet?
Vaping is less harmful. We know this, we discuss this, we write about an communicate about this. But currently, the manufacturer cannot make that claim, true or false, unless an MRTP is approved. Based on that statement on their website they might have an MRTP planned to allow that claim.
However, given that Gottlieb has already ceded that vaping is safer than combustible tobacco, it is possible that differentiation of an MRTP will be reinterpreted in a way that recognizes vaping's benefits without additional burdensome regulation such as that required for an MRTP. Still, PMI is large enough to generate that sort of application and may proceed with it just so they can beat up on any rivals by having the "right" to claim safer than cigarettes when "right" do not.
No Billionaire so the payoffs are in the millions...Does Might make Right? Do you have to be a millionaire to come up with a healthier alternative?
I've heard that PMI's MRTP application exceeds a million pages of "data".Well, IF PMI's MRTP is approved under this category, I would like to know what is involved in the whole application process.
Review, certainly. But I don't think the FDA plans to do research related to a specific product application themselves, no matter whether it's a PMTA or a MRTP. The FDA's attitude is: It's the manufacturer's job to do the research and present it to us for review. In any case, I don't think there are huge fees payable to the FDA with these applications. The high cost estimates are due to the cost of doing the research and preparing the applications for the FDA to review.Currently, to just come out with a new product, it would probably take a year of extensive review and research by the FDA just for approval for sale. I am am going to see how long it would take this product to go through the FDA for approval. Does PMI have to pay the fees that ecig companies have to pay? How much research has to be submitted for approval?
What makes you think the MRTP path was created for PMI and iQOS? I don't see that at all. Swedish Match submitted an MRTP application for some of their Snus back in 2014. The FDA ended up denying it. Anyway, the MRTP path is not new, and was not created specifically for iQOS.I just find it odd that when Ecigs started to gain popularity, the FDA came down on them like a sledgehammer and classified it along with traditional cigarettes, yet when PMI comes out with a new technology, they open up a different category for THEIR product.
This is one of the problems with heavy regulations; they almost inevitably exclude the little guys from an industry. This is also why the big, entrenched players with lots of resources don't fight (and may even favor) regulations.Does Might make Right? Do you have to be a millionaire to come up with a healthier alternative?
Who is "they"? The FDA doesn't impose taxes.If they give any tax breaks on IQOS, or not restrict it as much, then I will be outraged. They failed on their job already with Ecigs, forcing a more unhealthy alternative.