It's free to develop for the box. It's the hosting and bandwidth for video that's usually a concern. Seems like most of the vendors just upload to youtube.
Costs MAY be offset by advertising or a channel fee. However, there are some advertisers that may not want to be associated with
vaping (so much misinformation out there). So you'd have to have a
vaping related revenue stream, IMO. Maybe some would pay for a channel. Many more just come to ECF... for free.
It takes time and resources to develop and maintain a channel also. I just read somewhere that 60% of app makers don't get their money back. I don't remember the specific group of app makers (Andriod/iphone/whatever) and IDK if that's true for the Roku platform, but you get the general idea.
Then, you have to have rights to the video. I suppose the vendors may want to contribute professionally shot video... but who knows.
I think it would be a good idea for some of the existing Vape TV Networks to add a channel since they probably have the video and some hosting already. They could also do a live feed. If it is to be a public channel, it has to be approved by Roku.
I guess the questions become (for me): "How do the existing channels pay for storage and bandwidth now?" And "What content library have they accumulated?" Do they keep the rights to what they publish on stickam, for instance? Are they locked in to a particular streaming service?
Also see this link for a discussion of some of them:
http://www.e-cigarette-forum.com/forum/general-e-smoking-discussion/261284-vapetv.html