I think what I said was completely missed here on the watches.
There are NO american made movements being currently manufactured. None.
The Shinola does not claim to be fully American made. It says American assembled on scale. It is in fact, the firs American Assembled watch in many many years. I am familiar with their product. I am quite please to see this happen and have been watching their progress for some time not.
If you will re-read my post, it says "Fine Watch." This term is not my opinion. It is a standard term used in Horology. (The Study and or collecting of watches). Simply put, it refers to exceedingly well made timepieces, of superior quality in both materials and workmanship. In most cases, it also is assumed that the Movement is made in house rather than outsourced. There are exceptions to this, but not often.
Rolex, Omega, Tag Heuer, and many others tried the Quartz path back in the early 80's and it put a huge dent in their credibility. Rolex was the ONLY one who made their own Quartz movement. Still did damage to the company's reputation.
Zen has stated they are working on their own In House Movement. So yes, this will be a first for the American Watch making industry in many years. Something to be proud of!
Currently, the In House is years out. I do know that at least one of the watches is using ETA Swiss movement. although listed for sale, there were actually only a few given out as a test. More on this at later date.
I will be seriously be looking at one myself in the future.
Knife