From the vendor's point of yes. This is the time for them to make bucketloads of money.
So enjoy the cottage e-cig industry while it lasts: one day, it too will become boring, and you'll be glad you kept that old mod that has features you can't find anywhere else anymore.

Exactly.
To use a computer metaphore, the industry has passed the 1975 Altair stage, is currently into the immediate post Apple II era (ca. 1980) with a lot of small vendors and companies making a wild variety of stuff, and vying for position to get megarich in the upcoming beige box PC stage that will see massive consolidation, professionalization and standardization of the industry.
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