Article on Jezebel

[Crumpet]

http://jezebel.com/5971188/good-thing-this-electronic-cigarette-just-for-ladies-is-here-now?post=55605707

Hello, everyone. I've posted a link above to a recent article on Jezebel that highlights vaping Vamps, an e-cig company that targets women as its consumer base. The owner seems like a very sincere and nice lady and I'm glad she got some free publicity out of this despite some rude remarks from posters and inaccurate statements from the original author.

Enjoy!

 

[Petrodus]

OUTSTANDING ... and about time we see marketers starting to wake-up
and smell the roses ... so to speak. If I were in the business ... I would
spend time, effort, and money focusing on supplying e-smoking products
and accessories to women.

Women are born net-workers and satisfied women customers
are a formidable marketing sales force.

 

[TennDave]

Apparently the link no longer works.

 

[TennDave]

http://m.jezebel.com/5971188/good-thing-this-electronic-cigarette-just-for-ladies-is-here-now

 

[TennDave]

Here's the company's link. http://www.vapingvamps.com/ Just hope the Gov doesn't give them a hard time- they emphasize their products to quit smoking and make some "claims." As I understand it, we as consumers can say a we want but not vendors.

 

[inanitydefined]

maybe im being a "male chauvinist pig" here but i see two things wrong with this.
1. by focusing on one gender in this way you exclude the other. As males tend to be more into our "toys" than females, they are potentially eliminating more than half of their market. Other ecig companies are run by strong female types and do quite well by catering to all customers.
2. As a "male feminist" (trust me i get this a lot) i am shocked that they would rely on such a cheap marketing tactic. their busimess model is an insult to any intelligent woman or person in general. Slapping some logos with "feminine colors" on cheap stick batteries only makes you look foolish, not forward thinking

 

[Petrodus]

E-cigarettes are a personal item

Some time ago there was a discussion on this forum focusing
on what women would prefer.

A couple out-takes from the discussion

I think many mod designers are just from the Tim "The Tool Man" Taylor
school of thought. Bigger and more power! Grunt! Grunt! LOL!

If you want to get women to use the e-cig you need it to be sleek, available
in pretty colors and/or have bling and have something pretty, compact and
convenient to carry supplies in a purse. One thing women love is fashion accessories!

 

[subversive]

2. As a "male feminist" (trust me i get this a lot) i am shocked that they would rely on such a cheap marketing tactic. their busimess model is an insult to any intelligent woman or person in general. Slapping some logos with "feminine colors" on cheap stick batteries only makes you look foolish, not forward thinking

I am female. I personally wouldn't use their products because a cig-a-like wouldn't work for me, but I like the website. The prices are reasonable, and the products and packaging are attractive. I don't need a pink PV or bling, but some women do. I don't find the marketing insulting because there are differences between men and women, and there's nothing wrong with liking stereotypically feminine things. I'm not sure about the claims on their website, though. I think it's asking for trouble. If they had more products and re-worded some things, I think a business catering to female vapers could be successful. As it currently stands, though, I don't think they will make it.

I would love a website with all the products I use dressed up with a feminine touch. Unfortunately, there is nothing from their site that I would order. I do like the charity aspect, however.

 

[patkin]

This is no more "insulting" than sequined or pink cell phone covers. Options is what its all about. I wear men's pjs because they're more comfortable to me than girly ones aaaand they cost less for the same or better quality but if they made men's pink pjs I would probably grab those first instead of the made-for-men dark plaids. As a general rule, men like BIG and bulky while women like what fits THEIR hand or body which usually mean sleek and trim. This comes at a time when I might actually go for it. I don't care for the looks I get even with my eGo C in public so I might get one just for public use. If I had man-sized hands my eGo might not stick out like a sore thumb.