I'm kinda thinking I used up all my posts in that story.
Google rankings can be a gotcha, but if most of your customer base is in the 50+ range (not me, by the way), Florida sounds about right.
I'm all for Duke Ellington and The Duke.
As for multiple bloodsucking arachnids (poly-ticks) I used to lean way to the left. However, it's the left trying hardest to put the whammy on vapers. Starting to tilt a little back towards center, I am.
I think the four things I want most from any b&m - vaping or no - are customer service, knowledge, selection at reasonable prices, and subtle background music if any at all.
To wit: Be friendly and offer assistance in reaching the customer's stated goals. If there is truly a better way, gently explain what it is and why. Reacting with incredulity or derision wins no points with me. Assuming you know more wins no points, either (more on that later).
Know the products and prices - especially in a small shop such as those I've described - without having to resort to a computer or calling for help. Having the prices marked goes a long way here. Knowing the product's specs and capabilities is also important. I will buy local if they at least pretend to compete. I would have paid $45 for the iStick 30. I would have paid $40 for the K-box if they had offered a battery with it.
If I want my ears assaulted with obnoxious music, I can go clubbing. Do not assault me in a retail environment. Even Walmart is better.
The more on that later... I walked into a local computer store, smartphone in hand, and asked for a specific type of RAM. The owner turns away from me, and logs into Amazon, searches for the product, and the quotes me double the Amazon price and tells me he can have it here in a week. I will not go there again because he, perhaps inadvertently, insulted my intelligence. If he had said "I don't have that in stock, but I found it at xxx for $yyy." He would have earned my respect and my business.
Running a business puts everything in a whole new light when you're a consumer.