Like others have posted, we need to know more info to really tell you anything.
That being said, do make sure you are drinking enough water and make sure you are inhaling properly
http://www.e-cigarette-forum.com/forum/ecf-library/337017-inhalation-technique-e-cigarette.html
I totally agree with you. Plus the fact that you may be encountering dry hits which can be really painful, imho.