I saw my first Blu commercial on TV tonight. I don't watch much TV. I think it's darn good exposure to the vaping world. The more people that know about it, the better. Too bad it's all about cig-a-likes. At least it helps to demystify vaping and get people off analogs. The Blu route will suit some people, but turn others off. I wasn't satisfied until I went to a Twist. Hopefully Blu will grow up and begin to offer something better than the cig-a-like.